I believe the UFC was sold based on their performance and the services they've provided, so if a company comes in and buys it, they just bought the blueprints of their success. I believe that WME-IMG bought the UFC because… — Kamaru Usman Copy Share Image
We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view. — Dana White Copy Share Image
