“The Pasta-Sauce Principle Cure boredom by boiling down your message, making it as rich and brief as possible. When in doubt, cut more out. If people want more, they’ll ask for seconds.” — Bill McGowan Copy Share Image
“For the next three hours . . .” Wow! Talk about an interest-killer. The last thing any audience wants to be reminded of is that it will… — Bill McGowan Copy Share Image
“fact, good communication is a lot like pasta sauce. The more you boil down and reduce a sauce, the more dynamic the flavor. Speaking… — Bill McGowan Copy Share Image
“According to Inside Apple, Steve Jobs practiced dozens of times before a big presentation, staging and rehearsing so that nothing was left to chance.” — Bill McGowan Copy Share Image
“The Conviction Principle Convey certainty with words, eye contact, posture, and tone of voice.” — Bill McGowan Copy Share Image
“To Drive Home a Point People think that the more they elaborate and explain, the more convincing they will be. They confuse quantity with… — Bill McGowan Copy Share Image
“To be more thoughtful and selective, we need time. To gain more time, we need to slow down. Yes, it really is as simple… — Bill McGowan Copy Share Image
“Speaking cleanly is a very Zen experience. It’s about being 100 percent focused on the thought you are in the midst of articulating. If… — Bill McGowan Copy Share Image
“Gratuitous Gratitude Gratitude has a place, but don’t spend the first full minute of your remarks thanking a long laundry list of people. If… — Bill McGowan Copy Share Image
“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product… — Bill McGowan Copy Share Image
“Focus on What You Want to Say, Not on What You Think the Audience Is Thinking Many people pay too much attention to how… — Bill McGowan Copy Share Image
“Prepare, prepare, prepare. Practice, practice, practice. From here on, accept every invitation you get to do public speaking. Be the first one with your… — Bill McGowan Copy Share Image
“Discomfort Many of us are uncomfortable with silence, so we compensate by filling that silence with words.” — Bill McGowan Copy Share Image
