A lot of people dismiss what we do. They think, 'Well, it's skate, so it's got to be, like, big baggy pants, cap backwards, big chain'... They don't understand that just because skating is the culture we're working in, it… — James Jebbia Copy Share Image
Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark. — James Jebbia Copy Share Image
We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.' We don't… — James Jebbia Copy Share Image
Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we… — James Jebbia Copy Share Image
I much prefer if someone buys something from us that they plan on wearing it and not selling. — James Jebbia Copy Share Image
It really doesn't matter what you've done in the past. We just don't rest on our laurels. — James Jebbia Copy Share Image
I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you… — James Jebbia Copy Share Image
I think the reason that we do things the way we do is because we respect the customer. And I don't look at what… — James Jebbia Copy Share Image
We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me. — James Jebbia Copy Share Image
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris… — James Jebbia Copy Share Image
We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people. — James Jebbia Copy Share Image
