I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't… — Julius Shulman Copy Share Image
There are essentially two possibilities. One is to be, shall we say, an average architect and do the same thing everywhere. The other is to let yourself be inspired and even changed by the unique qualities of the place where… — Rem Koolhaas Copy Share Image
