“The answer was straightforward: instances of the class will be retrieved from memory, and if retrieval is easy and fluent, the category… — Daniel Kahneman Copy Share Image
“For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public’s… — Daniel Kahneman Copy Share Image
“Most people give substantial weight to anecdotal evidence, perhaps so much that it will cancel out positive recommendations found in consumer reports.… — Barry Schwartz Copy Share Image
“On another occasion, Amos and I wondered about the rate of divorce among professors in our university. We noticed that the question… — Daniel Kahneman Copy Share Image
