“IDEO’s Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we often can’t predict a product’s success, companies can’t always divine what feature or use will catch… — Heather Lefevre Copy Share Image
“IDEO’s Tom Kelley briefly mentions the practice of searching the fringes of consumer behavior in his book The Art of Innovation: Just as we… — Heather Lefevre Copy Share Image
