“Bezos wanted to personally approve each equation and track the results over time. It would be his way of guiding a team’s evolution.” — Brad Stone Copy Share Image
“Each group was required to propose its own “fitness function”—a linear equation that it could use to measure its own impact without ambiguity. For example, a two-pizza team in charge of sending advertising e-mails to customers might choose for its… — Brad Stone Copy Share Image
