“if people begin by thinking rationally, the danger is that they may end by acting rationally also.” — Grant Allen Copy Share Image
“So imagine two scenarios. Let’s say it’s the holidays, and two different neighbors invite you to their parties in the same week.… — Dan Ariely Copy Share Image
“I argue that the first image-makers were acting rationally in the specific social circumstances ... they were not driven by ‘aesthetics’.” — James David Lewis-Williams Copy Share Image