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Never look for the story in the 'lede.' Reporters are…

“Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.” quote by William Safire
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“Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.”

William Safire

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Journalists should lead with facts, not narrative hooks; readers often skip to the top for essential info.

In simple terms: Put facts first, not stories.

Key Takeaway

Prioritize key information.

Themes

journalism writing readership

Mood

pragmatic critical

Type

instructional analytical

When to use this quote

  • breaking news
  • press releases
  • media analysis
  • editorial meetings

Key Concepts

inverted pyramid news values

Questions to Reflect On

  • How does placement affect story impact?
  • Do you prefer facts or narrative first?
A Different Perspective

Readers may miss deeper insights placed later.

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