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I remember having some problems with [the Deus Ex theme]…

“I remember having some problems with [the Deus Ex theme] when I first heard it and I was trying to figure out how to tell [Alex Brandon] I wanted changes. But then I noticed that I couldn't get it out of my mind. I was whistling or humming it to myself all the time. So I just kept my mouth shut…” quote by Warren Spector
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“I remember having some problems with [the Deus Ex theme] when I first heard it and I was trying to figure out how to tell [Alex Brandon] I wanted changes. But then I noticed that I couldn't get it out of my mind. I was whistling or humming it to myself all the time. So I just kept my mouth shut and let it be. I think it's a highly addictive tune”

Warren Spector

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A catchy, repetitive melody can become an involuntary earworm, influencing behavior more effectively than direct persuasion.

In simple terms: Music can dominate thoughts and actions.

Key Takeaway

Addictive tunes bypass rational negotiation.

Themes

psychology music persuasion habit formation

Mood

nostalgic intrusive

Type

personal anecdote observation

When to use this quote

  • designing game soundtracks
  • advertising jingles
  • product branding

Key Concepts

earworm cognitive bias

Practical Applications

  • use memorable motifs to reinforce brand identity

Questions to Reflect On

  • How does repeated exposure to a melody affect decision‑making?
  • When does a tune become a distraction rather than a benefit?
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