When Kellogg's brought up the idea of the tiger, they sent…
“When Kellogg's brought up the idea of the tiger, they sent me a caricature of Tony to see if I could create something for them. After messing around for some time I came up with the 'Great!' roar, and that's how it's been since then.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
A creative process involved iterative feedback and a signature sound that defined the brand.
In simple terms: He created a memorable roar after collaboration.
Key Takeaway
Iterate and refine ideas with feedback.
Themes
creativity
branding
collaboration
Mood
inspirational
practical
Type
motivational
creative
When to use this quote
- Marketing campaigns
- media production
- team brainstorming
Key Concepts
sound design
advertising
product development
Questions to Reflect On
- How do you handle client revisions?
- What makes a sound iconic?
A Different Perspective
Creative work may not always meet client expectations.