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Kodak sells film, but they don't advertise film; they…

“Kodak sells film, but they don't advertise film; they advertise memories.” quote by Theodore Levitt
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“Kodak sells film, but they don't advertise film; they advertise memories.”

Theodore Levitt

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Kodak focused on selling the feeling of memories rather than the physical product of film.

In simple terms: Sell emotions, not just product

Key Takeaway

Emphasize emotional benefits in marketing

Themes

branding emotions consumer psychology

Mood

nostalgic reflective

Type

advertising marketing

When to use this quote

  • product launch
  • advertising strategy
  • brand storytelling

Key Concepts

Emotional branding memory marketing

Questions to Reflect On

  • How can brands balance emotional appeal with product facts?
  • What risks arise when emotion dominates messaging?
A Different Perspective

May overlook product quality or functionality

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