When you're reading a newspaper and you're seeing ads on…
“When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Print ads coexist with content, offering choice; online ads often force attention, reducing user control.
In simple terms: Print ads are optional; online ads are intrusive.
Seek media that respects your attention.
Themes
Mood
Type
When to use this quote
- reading a newspaper
- browsing a website
- using a news app
- designing ad placements
Key Concepts
Questions to Reflect On
- How does ad placement affect your trust in a publication?
- What design could make online ads less controlling?
Online ads can be necessary for free content; they may be less intrusive with better design.