I don't think about the audience, I don't think about what…
“I don't think about the audience, I don't think about what makes them happy, because there's no way for me to know. To try to think of what makes for entertainment is a very Japanese thing. The people who think like this are old-fashioned. They think of the audience as a mass, but in fact every person in the audience is different. So entertainment for everyone doesn't exist”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He rejects treating audiences as a uniform mass and argues that true entertainment must recognize individual differences, a view he sees as contrary to traditional Japanese mass‑appeal thinking.
In simple terms: Audience is not a single group; each person is unique.
Key Takeaway
Create work that respects individual tastes.
Themes
creativity
individuality
culture
entertainment
Mood
reflective
critical
Type
philosophical
analytical
When to use this quote
- film direction
- scriptwriting
- marketing strategy
- cultural criticism
Key Concepts
Japanese cinema
mass media theory
Questions to Reflect On
- How can creators balance personal vision with diverse audience expectations?
- What methods reveal individual audience desires?
A Different Perspective
Assuming individual preferences can be impossible for creators.