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Only the fat-cat corporations can really afford to put on…

“Only the fat-cat corporations can really afford to put on two mega-ready-to-wear shows a year, or four if you add two haute couture shows, or six if you count men's wear. Resort and prefall push the number up to eight. A couple of promotional shows in Asia, Brazil, Dubai or Moscow can bring the…” quote by Suzy Menkes
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“Only the fat-cat corporations can really afford to put on two mega-ready-to-wear shows a year, or four if you add two haute couture shows, or six if you count men's wear. Resort and prefall push the number up to eight. A couple of promotional shows in Asia, Brazil, Dubai or Moscow can bring the count to 10.”

Suzy Menkes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

High fashion shows are costly, limiting frequency to wealthy brands and major markets.

In simple terms: Only big brands can afford many shows.

Key Takeaway

Recognize cost barriers in fashion.

Themes

fashion industry economics exclusivity

Mood

critical analytical

Type

industry commentary analytical

When to use this quote

  • luxury brand planning
  • event budgeting
  • global market expansion

Key Concepts

cost structure market segmentation production cycles

Questions to Reflect On

  • How can emerging designers increase visibility?
  • What alternative formats could reduce costs?
A Different Perspective

Smaller designers struggle to compete financially.

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