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Generally, our approach with products at Google is to…

“Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.” quote by Susan Wojcicki
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“Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.”

Susan Wojcicki

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focus on building a strong user community before designing ad experiences.

In simple terms: Build users first, then ads.

Key Takeaway

Prioritize user base growth.

Themes

product development advertising user experience

Mood

strategic analytical

Type

business marketing

When to use this quote

  • launching new services
  • expanding platforms
  • optimizing ad revenue

Key Concepts

growth strategy market fit user engagement

Questions to Reflect On

  • How can we measure user satisfaction before ad rollout?
  • What signals indicate the right moment to introduce ads?
A Different Perspective

Neglecting early user needs can hinder long‑term adoption.

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