If you are near the enemy, make him believe you are far…
““If you are near the enemy, make him believe you are far from him. If you are far from the enemy, make him believe you are now””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Strategic deception: appear weak when strong, and strong when weak, to confuse the enemy.
In simple terms: Deceive to gain advantage.
Use strategic misdirection.
Themes
Mood
Type
When to use this quote
- business competition
- political campaigns
- personal negotiations
- risk of mistrust
Key Concepts
Questions to Reflect On
- strategic
- serious
When is deception unethical?;Can honesty be a better tactic?