Looking to boost your brand awareness? Build effective…

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”

— David McRaney

“The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.”

— Mohammad Rafiq Teli

I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's…

— Warren Buffett

I have no brand loyalty to toothpaste. It's absolutely a different brand every tube.

— Lolly Adefope

“Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.”

— Pooja Agnihotri

Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth,…

— Stephen Beaumont

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…

— Jim Mullen

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion,…

— Mark McKinnon

“Patriotism is merely deeply-rooted government brand loyalty.”

— Bryant McGill

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called…

— Henrik Lundqvist

“You sent one of your own people to get his ass kicked? That's not the way to build brand loyalty.”

— Richard Kadrey

“Questions on the following topics can help you identify helpful information about the company that you can then use to refine your hypothesis—and ultimately…

— Victor Cheng

The incidence of violent brand-loyalty to one's own current dogma has risen.

— Marge Piercy

The recipe for success . . . customers will get what they want, when they want it . . . you will see more…

— Martin Zwilling