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One of the insidious traps of a startup is promising…

“One of the insidious traps of a startup is promising different customers a set of unique extensions or modifications. While it is sometimes essential to make such promises to get an order or two, the trap is you are building custom products. Building custom products is not a scalable business…” quote by Steven Gary Blank
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““One of the insidious traps of a startup is promising different customers a set of unique extensions or modifications. While it is sometimes essential to make such promises to get an order or two, the trap is you are building custom products. Building custom products is not a scalable business unless you explicitly revise your business plan.””

Steven Gary Blank

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Promising custom features to win early sales can lock a startup into non‑scalable, bespoke work unless the business model is revised.

In simple terms: Custom promises can hinder scalability.

Key Takeaway

Validate before over‑promising.

Themes

entrepreneurship scalability customer promises

Mood

cautious strategic

Type

practical advisory

When to use this quote

  • early sales negotiations
  • product roadmap planning
  • investment pitches

Key Concepts

business model customization risk management

Questions to Reflect On

  • What core value can you deliver without customization?
  • How will you transition from custom to standard?
A Different Perspective

Custom work may drain resources and delay core product development.

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