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If I want to make a product that is appealing to…

“If I want to make a product that is appealing to consumers, like a piece of clothing or a video game, that's fad driven. Some companies do it, and I don't know how they do it, but it's generally a bad place to invest.” quote by Steve Jurvetson
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“If I want to make a product that is appealing to consumers, like a piece of clothing or a video game, that's fad driven. Some companies do it, and I don't know how they do it, but it's generally a bad place to invest.”

Steve Jurvetson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker warns that consumer‑driven fad products are risky investments, as they lack lasting appeal and are hard to predict.

In simple terms: Fad products are short‑lived and risky to fund.

Key Takeaway

Focus on sustainable, value‑driven product development.

Themes

business investment product design

Mood

analytical cautious

Type

business strategic

When to use this quote

  • startup pitch meetings
  • product roadmap planning
  • investment analysis

Key Concepts

market dynamics consumer behavior

Questions to Reflect On

  • How can you test if a trend has lasting potential?
  • What metrics indicate genuine consumer demand?
A Different Perspective

Fads can sometimes become cultural staples, offering unexpected returns.

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