As a result, the most important recommendation for…
““As a result, the most important recommendation for organizations of all shapes and sizes moving forward is to anticipate worst case scenarios at a minimum. Even in cases where organizations cannot or will not make some of the operational changes recommended below, the exercise of focusing on nonsoftware areas of a given business can help identify under-realized or -appreciated assets within an organization. Particularly ones for whom the sale of software has been low effort, brainstorming about other potential revenue opportunities is unlikely to be time wasted. One vendor in the business intelligence and analytics space has privately acknowledged doing just this; based on current research and projecting current trends forward, it is in the process of building out a 10-year plan over which it assumes that the upfront licensing model will gradually approach zero revenue. In its place, the vendor plans to build out subscription and data-based revenue streams. Even if the plan ultimately proves to be unnecessary, the exercise has been enormously useful internally for the insight gained into its business.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Organizations should anticipate worst‑case scenarios and explore non‑software assets to uncover hidden revenue streams.
In simple terms: Plan for risks and look for untapped resources.
Key Takeaway
Identify and leverage under‑used assets.
Themes
risk management
innovation
revenue growth
Mood
analytical
strategic
Type
advice
insight
When to use this quote
- business strategy
- financial planning
- product development
Key Concepts
scenario planning
asset discovery
strategic thinking
Questions to Reflect On
- What hidden assets could your organization develop?
- How can you test a new revenue model cheaply?
A Different Perspective
Assumes resources exist and can be monetized.