For the music business, social networking is brilliant…
“For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Social media lets artists reach fans directly, cutting costly traditional marketing.
In simple terms: Online platforms give artists free, global promotion.
Leverage fan communities for growth.
Themes
Mood
Type
When to use this quote
- artist promotion
- brand building
- crowdfunding
- viral campaigns
Key Concepts
Questions to Reflect On
- How can artists diversify promotion?
- What risks do platform changes pose?
Reliance on platforms can be unstable and algorithm‑dependent.