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There's a lot of research that indicates the brain rewards…

“There's a lot of research that indicates the brain rewards us for multi-tasking by giving us a shot of neurochemicals whenever we start a new task. Our brain rewards us even as our performance in every task degrades. We don't even notice that our performance is bad. We don't care. We feel like…” quote by Sherry Turkle
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“There's a lot of research that indicates the brain rewards us for multi-tasking by giving us a shot of neurochemicals whenever we start a new task. Our brain rewards us even as our performance in every task degrades. We don't even notice that our performance is bad. We don't care. We feel like masters of the universe because our brain is chemically rewarding us for multi-tasking.”

Sherry Turkle

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The brain chemically rewards starting new tasks, even as overall performance declines, making multitasking addictive.

In simple terms: Brain rewards task switching despite poorer results.

Key Takeaway

Limit task switching, focus on one task.

Themes

productivity neuroscience behavior multitasking

Mood

analytical motivational

Type

advice insight

When to use this quote

  • workplace
  • studying
  • creative projects
  • daily routines

Key Concepts

dopamine attention cognitive load

Questions to Reflect On

  • What tasks truly need your full attention?
  • How can you create a single‑task environment?
A Different Perspective

Multitasking can reduce quality and increase stress.

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