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In an initial period, Photography, in order to surprise…

“In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The 'anything whatever' then becomes the sophisticated acme of value.” quote by Roland Barthes
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“In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The 'anything whatever' then becomes the sophisticated acme of value.”

Roland Barthes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Photography initially highlights the extraordinary, but over time it normalizes everything it captures, making the ordinary appear profound.

In simple terms: Photography turns the unusual into the ordinary, then elevates the ordinary.

Key Takeaway

Question what is truly remarkable in images.

Themes

art perception value

Mood

analytical critical

Type

theoretical artistic

When to use this quote

  • advertising
  • social media
  • journalism
  • personal photography

Key Concepts

semiotics media theory visual culture

Questions to Reflect On

  • How do you decide what to photograph?
  • When does a photograph lose its impact?
A Different Perspective

The “anything” rule can dilute meaning, leading to visual fatigue.

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