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I think that cars today are almost the exact equivalent of…

“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.” quote by Roland Barthes
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“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.”

Roland Barthes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Cars are modern icons, crafted with artistic passion, revered as magical symbols by society, much like historic cathedrals.

In simple terms: Cars are celebrated as artistic, magical symbols of our age.

Key Takeaway

Recognize the cultural mythmaking around everyday objects.

Themes

culture art technology myth society

Mood

reflective critical

Type

cultural observational

When to use this quote

  • urban life
  • consumer culture
  • design appreciation
  • media representation

Key Concepts

symbolism aesthetic value collective imagination

Questions to Reflect On

  • How do we assign meaning to technology?
  • What role does mystery play in consumer culture?
A Different Perspective

The analogy may overlook practical differences between functional tools and sacred spaces.

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