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You need to be uncomfortable and apprehensive: True…

“You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.” quote by Roger Martin
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“You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.”

Roger Martin

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Strategic risk‑taking involves discomfort; success comes from calculated bets, not risk elimination.

In simple terms: Being uncomfortable is part of strategy; make hard choices.

Key Takeaway

Embrace calculated risk for better odds.

Themes

strategy risk decision‑making

Mood

thoughtful determined

Type

strategic motivational

When to use this quote

  • business planning
  • investment decisions
  • career moves

Key Concepts

Opportunity cost probability assessment

Questions to Reflect On

  • When is risk too great?
  • How do you balance comfort and ambition?
A Different Perspective

Excessive risk can backfire.

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