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In my opinion, you have to have a vision for how you add…

“In my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is…” quote by Robert S. Kaplan
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“In my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is your purpose, you risk running out steam well before you make a lot of money. Money is an outcome that comes as a result of adding value for a sustained period of time. I encourage people and companies to search for and articulate the vision for why they are doing what they're doing.”

Robert S. Kaplan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Purpose-driven work creates lasting value, while money‑first motives often fail.

In simple terms: Find meaning, not just profit.

Key Takeaway

Align actions with a clear vision.

Themes

purpose value motivation

Mood

inspired determined

Type

philosophical motivational

When to use this quote

  • entrepreneurship
  • career planning
  • daily motivation

Key Concepts

strategic vision sustainable growth

Questions to Reflect On

  • What is your core purpose?
  • How does your work serve others?
A Different Perspective

Money alone may not sustain long‑term success.

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