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Language is powerful. What we say can shape how we…

“Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the business a “customer” simply conveys the idea that IT is not part of the business.” quote by Richard Hunter
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““Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the business a “customer” simply conveys the idea that IT is not part of the business.””

Richard Hunter

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Language shapes perception and identity; labeling influences how groups view themselves and others.

In simple terms: Words affect how we think and how others see us.

Key Takeaway

Choose inclusive language to align perception.

Themes

communication identity perception business technology

Mood

reflective analytical

Type

advisory insightful

When to use this quote

  • team meetings
  • marketing materials
  • customer service scripts
  • internal newsletters

Key Concepts

linguistics social psychology branding

Questions to Reflect On

  • How does terminology affect employee engagement?
  • What alternative terms could foster collaboration?
A Different Perspective

Language alone cannot change structural issues.

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