Imagine that you are about to purchase a jacket for…
![“Imagine that you are about to purchase a jacket for ($125)[$15] and a calculator for ($15)[$125]. The calculator salesman informs you that the calculator you wish to buy is on sale for ($10)[$120] at the other branch of the store, located a twenty-minute drive away. Would you make the trip to the…” quote by Richard H. Thaler](https://sms4smile.com/q/i/55e/richard-h-thaler-8113_motivation_imagine-that-you-are-about-to-purchase-a_2954367.jpg)
““Imagine that you are about to purchase a jacket for ($125)[$15] and a calculator for ($15)[$125]. The calculator salesman informs you that the calculator you wish to buy is on sale for ($10)[$120] at the other branch of the store, located a twenty-minute drive away. Would you make the trip to the other store?””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Poses a decision‑making scenario about price perception and travel cost, illustrating behavioral economics.
In simple terms: Consider total cost and perceived value before acting.
Key Takeaway
Weigh convenience against savings.
Themes
economics
behavior
decision making
Mood
analytical
thought‑provoking
practical
Type
educational
inspirational
When to use this quote
- shopping
- budgeting
- travel decisions
- consumer behavior
Key Concepts
price perception
opportunity cost
Questions to Reflect On
- Would you travel for a $10 discount?
- How do you value time versus money?
A Different Perspective
Convenience may outweigh modest savings for many.