I don't like the idea that the first preparation when you…
“I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair to the building or to the people, to the client, because every building tells a different story.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Design should be label-driven; imposing a brand limits a building's story and user experience.
In simple terms: Avoid branding over design.
Key Takeaway
Prioritize function and narrative over labels.
Themes
architecture
design
identity
Mood
reflective
inspirational
Type
creative
ethical
When to use this quote
- building projects
- client presentations
- urban planning
Key Concepts
user experience
storytelling
Questions to Reflect On
- How can designers balance brand and authenticity?
- What values guide inclusive architecture?
A Different Perspective
Clients may demand brand visibility.