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If I do something I think is new, it will be…

“If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking…” quote by Rei Kawakubo
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“If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.”

Rei Kawakubo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovators face misunderstanding; success depends on balancing novelty with audience acceptance.

In simple terms: New ideas are often rejected; balance vision with market.

Key Takeaway

Embrace risk but stay attuned to audience.

Themes

innovation acceptance risk balance

Mood

reflective determined critical

Type

philosophical inspirational

When to use this quote

  • product design
  • fashion launches
  • startup pivots
  • artistic collaborations

Key Concepts

creativity consumer psychology market dynamics

Questions to Reflect On

  • How much should you adapt to audience expectations?
  • When does compromise become betrayal of vision?
A Different Perspective

Too much compromise can dilute originality.

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