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8. Interactives • Work with the client to get detailed…

“8. Interactives • Work with the client to get detailed feedback and agreement on the interactive brief. • Work with client to collect great assets (images, videos, language/quotations, etc.) to include in the brief, and ultimately, in the interactive. • Ensure that the interactive is fun, easy and…” quote by Philip Hughes
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““8. Interactives • Work with the client to get detailed feedback and agreement on the interactive brief. • Work with client to collect great assets (images, videos, language/quotations, etc.) to include in the brief, and ultimately, in the interactive. • Ensure that the interactive is fun, easy and rich with ideas. • Maintain simplicity and accessibility.””

Philip Hughes

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The brief outlines collaborative steps to gather client input, assets, and ensure the interactive is engaging, simple, and accessible.

In simple terms: Gather feedback, assets, keep it fun and simple.

Key Takeaway

Follow structured collaboration for effective interactive design.

Themes

collaboration design accessibility simplicity

Mood

practical instructional

Type

guideline process

When to use this quote

  • software development
  • marketing campaigns
  • educational tools

Key Concepts

project management user experience client engagement

Questions to Reflect On

  • How can you balance simplicity with richness?
  • What feedback loops ensure client satisfaction?
A Different Perspective

Over‑emphasis on simplicity may limit creative depth.

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