Start by putting yourself in your users' shoes. Why are…
“Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is "User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes."”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Advocates empathy with users, urging designers to understand their motivations and frustrations.
In simple terms: Design with users' perspectives in mind.
Key Takeaway
Create intuitive, engaging experiences.
Themes
user experience
empathy
design thinking
web usability
Mood
thoughtful
practical
Type
design
strategy
When to use this quote
- e‑commerce sites
- SaaS dashboards
- mobile apps
Key Concepts
personas
user journeys
friction points
Questions to Reflect On
- What are users' real goals on your site?
- How can you reduce perceived waiting times?
A Different Perspective
Assuming boredom may oversimplify diverse user intents.