One of the things that slightly annoys me in business is…
“One of the things that slightly annoys me in business is that we use words like innovation. Young people often think innovation is about doing something new, but actually it's not. It's about doing something better than your competition.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Innovation is not merely novelty; it’s improving upon competitors to create superior value.
In simple terms: Innovation means doing better, not just new.
Key Takeaway
Focus on out‑performing rivals through improvement.
Themes
business
competition
improvement
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- product development
- marketing strategy
- process optimization
Key Concepts
strategic advantage
continuous improvement
value creation
Questions to Reflect On
- How can you measure improvement over competitors?
- What processes ensure ideas become better?
A Different Perspective
New ideas may fail without execution.