The question that faces the strategic decision maker is…
“The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Strategic planning must focus on present actions that build resilience for future uncertainty.
In simple terms: Plan today for tomorrow’s unknowns.
Act now to prepare for change.
Themes
Mood
Type
When to use this quote
- business leadership
- policy making
- risk assessment
- organizational development
Key Concepts
Questions to Reflect On
- What actions today strengthen future adaptability?
- How do you balance short‑term pressures with long‑term readiness?
Over‑emphasis on immediate actions can neglect long‑term goals.