If you want it, measure it. If you can't measure it…
“If you want it, measure it. If you can't measure it, forget it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
If you cannot measure something, it is not worth pursuing; measurement is essential for effective action.
In simple terms: Unmeasurable goals lack value.
Measure to achieve.
Themes
Mood
Type
When to use this quote
- project management
- personal finance
- health tracking
- marketing campaigns
Key Concepts
Questions to Reflect On
- What important things escape measurement?
- How can you assess them qualitatively?
Not all valuable aspects are quantifiable.