Writer Brigid Brophy exposes [their motives] with great…
““Writer Brigid Brophy exposes [their motives] with great precision: "Whenever people say 'We mustn't be sentimental,' you can take it they are about to do something cruel. And if they add 'We must be realistic,' they mean they are going to make money out of it. These slogans have a long history. After being used to justify slave traders, ruthless industrialists, and contractors who had found that the most economically 'realistic' method of cleaning a chimney was to force a small child to climb it, they have now been passed on, like an heirloom, to the factory farmers. 'We mustn't be sentimental' tries to persuade us that factory farming isn't, in fact, cruel. It implies that the whole problem had been invented by our sloppy imaginations.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The quote criticizes the misuse of slogans like “mustn’t be sentimental” and “must be realistic” to justify cruelty, especially in factory farming, linking them historically to slavery and exploitation.
In simple terms: It shows how people use “realism” to hide cruelty.
Questionify language, avoid hidden cruelty.
Themes
Mood
Type
When to use this quote
- activism
- policy advocacy
- consumer choices
- corporate accountability
Key Concepts
Questions to Reflect On
- How do you recognize hidden cruelty in language?
- What alternatives to “realism” can guide humane policies?
The rhetorical slogans can oversimplify complex issues.