Don’t be an expert, be a filter.

I don't call myself an expert because I've played experts. I know a little bit about very little. But it's very hard to not…

— Benedict Cumberbatch

“People can’t read a book if they don’t know it exists. All authors need to do marketing, regardless of how they published.”

— Jo Linsdell

“My theory is that every little bit has the potential to help. We just have to learn where to focus our limited time and…

— Jody Hedlund

“For me, there is no separation. Writing is the center… But it’s all critical.”

— Christina Katz

“There's no such thing as 'no market'. Some books are just niche orientated that's all.”

— Jo Linsdell

“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else…

— Madi Preda

“…based on second hand knowledge and first-hand experience, a successful online marketing cocktail looks like this: Equal parts hard work, talent and persistence, shaken…

— Kristin Weber

“YA doesn't get librarians fired!”

— Cory Doctorow

“Not all marketing people are writers, but all writers must learn to be marketers.”

— Joanne Kraft

“You don’t stop the watch when you are afraid of getting old, so don’t cut off advertising when you want to save money.” ~Madi…

— Madi Preda

“If your author platform is not well built, you may lose readers to an inferior product that was simply easier to find because its…

— Carole Jelen

“You can write the most wonderful book in the world. But if people don’t know about your book they won’t know to buy it.”

— Madi Preda

I don't like to filter myself, but I do it for PR's sake.

— Allu Arjun

When I grew up where I grew up, things were very, very different, and nobody had a filter. And that's what brought us together.

— Michelle Visage

When Patrick finally broke his silence with 2008's 'Anthems For the Damned' - the first Filter album that he recorded sober - fans were…

— Andrew Shaffer