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What happens is people - especially, I think, audiences in…

“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can…” quote by Paula Scher
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“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.”

Paula Scher

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

American audiences are cautious with unfamiliar ideas but quickly embrace them, raising cultural expectations and fostering innovation.

In simple terms: People fear new things but can adapt fast, boosting standards.

Key Takeaway

Embrace novelty to lift expectations.

Themes

culture audience innovation adaptation

Mood

curious optimistic

Type

observational analytical

When to use this quote

  • marketing campaigns
  • film releases
  • product launches
  • art exhibitions

Key Concepts

risk perception expectation elevation creative cycles

Questions to Reflect On

  • How can creators ease initial fear?
  • What mechanisms help audiences move from fear to acceptance?
A Different Perspective

Resistance can slow adoption and limit early impact.

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