But before we look back, we should make sure that we all…
““But before we look back, we should make sure that we all have the same view of what we mean when we say design. To have a meaningful discussion of how business and design should be looking at each other’s worlds and working together, we need a common understanding of design and the role it plays to realize that what we take for granted about design has not always been the case.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Effective design dialogue requires a shared definition of design and its role, acknowledging that assumptions about design have historical context and may be outdated.
In simple terms: Design discussions need common language and history.
Key Takeaway
Establish shared design terminology.
Themes
design
business
communication
understanding
collaboration
history
Mood
inquisitive
collaborative
analytical
Type
Business:1
Learning:0
Working together:1
Understanding Design:1
Design Meaningful:0
Design Looking:0
Business Design:1
Design Role:1
When to use this quote
- workshops
- cross‑functional meetings
- design education
Key Concepts
design theory
interdisciplinary collaboration
organizational learning
Questions to Reflect On
- What core design concepts are contested?
- How can we align business and design goals?
A Different Perspective
The statement may oversimplify complex design debates.