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When I started, department stores were either very…

“When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.” quote by Ozwald Boateng
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“When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.”

Ozwald Boateng

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Blending contrasting styles creates new markets but faces resistance from traditional sectors.

In simple terms: Mixing styles opens new markets despite pushback.

Key Takeaway

Innovate by bridging gaps.

Themes

innovation fashion market disruption

Mood

strategic creative

Type

business inspirational

When to use this quote

  • product development
  • fashion shows
  • consumer research
  • trend forecasting

Key Concepts

design synthesis brand strategy

Questions to Reflect On

  • How can brands balance tradition and innovation?
  • What strategies reduce market resistance?
A Different Perspective

Risk of alienating core customers exists.

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