When I started at [Nina] Ricci, I did street wear for very…
![“When I started at [Nina] Ricci, I did street wear for very cool, young girls but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it.” quote by Olivier Theyskens](https://sms4smile.com/q/i/c71/olivier-theyskens-12232_bergdorf-goodman_when-i-started-at-nina-ricci-i-did-stree_1085846.png)
“When I started at [Nina] Ricci, I did street wear for very cool, young girls but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Designing for luxury markets can clash with youthful street style, creating tension between brand image and target audience.
In simple terms: Luxury fashion may not fit youthful street wear.
Key Takeaway
Align brand pricing with audience expectations.
Themes
fashion
market segmentation
brand identity
Mood
reflective
critical
Type
analytical
thought‑provoking
When to use this quote
- high‑end boutiques
- streetwear collaborations
- price‑sensitive consumers
Key Concepts
luxury pricing
youth culture
designer intent
Questions to Reflect On
- Should brands adapt pricing for new demographics?
- How to balance exclusivity with accessibility?
A Different Perspective
Luxury branding can alienate core fans.