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Sometimes I feel fashion is not open-minded enough. We…

“Sometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you…” quote by Olivier Rousteing
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“Sometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.”

Olivier Rousteing

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Fashion often resists change, but integrating youth culture, music, and digital media can revitalize luxury brands.

In simple terms: Fashion resists change but youth culture can revitalize it.

Key Takeaway

Embrace new cultural influences in luxury.

Themes

innovation culture digital media luxury generational shift

Mood

optimistic challenging

Type

inspirational strategic

When to use this quote

  • fashion shows
  • brand collaborations
  • social media campaigns
  • luxury retail
  • music partnerships

Key Concepts

cultural integration brand evolution digital strategy

Questions to Reflect On

  • How can luxury maintain heritage while adopting youth trends?
  • What digital tools best amplify authentic cultural collaborations?
A Different Perspective

Traditional luxury values may clash with rapid digital trends, risking brand dilution.

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