Ultimately, the purpose of a certification is to establish…
““Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Certifications should measure real expertise in specific digital functions, not vague social media skills.
In simple terms: Certifications need clear, functional focus.
Key Takeaway
Design programs around concrete digital roles.
Themes
education
digital skills
certification
Mood
critical
analytical
Type
professional
instructional
When to use this quote
- Hiring
- career development
- training curriculum
- industry standards
Key Concepts
Professional standards
skill validation
Questions to Reflect On
- How can certifications stay relevant as digital roles evolve?
- What core competencies should be measured?
A Different Perspective
May overlook interdisciplinary skills needed in fast‑changing media landscapes.