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Why will I not give free service to my customers to get…

“Why will I not give free service to my customers to get them used to mobile Internet, and to get every small town and village to use it? Everybody does promotions. In the internet world, free is normal.” quote by Mukesh Ambani
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“Why will I not give free service to my customers to get them used to mobile Internet, and to get every small town and village to use it? Everybody does promotions. In the internet world, free is normal.”

Mukesh Ambani

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Offering free services can build habit and market penetration, but may devalue the product and hurt profitability.

In simple terms: Free service builds habit but can hurt profit.

Key Takeaway

Balance free trials with sustainable pricing.

Themes

marketing pricing technology adoption

Mood

strategic analytical

Type

business marketing

When to use this quote

  • launching new services
  • rural internet rollout
  • customer acquisition
  • pricing models

Key Concepts

economics business strategy

Questions to Reflect On

  • How to ensure free services convert to paid?
  • What safeguards protect revenue?
A Different Perspective

Free offers can attract low‑value customers only.

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