The model of getting the consumer to come to you is old…
“The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Traditional pull marketing is outdated; brands must meet consumers where they already are and interact on their preferred platforms.
In simple terms: Brands should go to consumers on their terms.
Key Takeaway
Adapt strategy to consumer habits.
Themes
marketing
consumer behavior
digital platforms
engagement
Mood
strategic
forward‑looking
Type
insightful
practical
When to use this quote
- product launch
- social media campaigns
- retail experiences
- personalized ads
Key Concepts
Omnichannel strategy
customer centricity
platform integration
Questions to Reflect On
- How can brands respect privacy while being present?
- What platforms best match your target audience?
A Different Perspective
Consumers may resist intrusive outreach; balance relevance with privacy.