Every morning I'd have coffee with my wife and we would…
“Every morning I'd have coffee with my wife and we would discuss ideas. Sixty percent of what I did for the stores was concepts. The other forty percent was correcting and cleaning up other concepts in house, or doing final art on my concepts. Most of my concepts were so finished they could turn them over to somebody else.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Concept work dominates the process, with most ideas refined enough for hand‑off to others.
In simple terms: Concepts are the core of design work.
Key Takeaway
Prioritize concept clarity.
Themes
design
creativity
workflow
Mood
practical
instructive
Type
professional
educational
When to use this quote
- product design
- advertising
- team projects
Key Concepts
ideation
refinement
collaboration
Questions to Reflect On
- How do you know when a concept is ready?
- What balance between concept and execution?
A Different Perspective
Over‑refinement can stall progress.