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You’ll get used to it,” he said. “As soon as the customer…

“You’ll get used to it,” he said. “As soon as the customer sees the product, they want one just like it, only completely different.” quote by Mike Reeves-McMillan
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““You’ll get used to it,” he said. “As soon as the customer sees the product, they want one just like it, only completely different.””

Mike Reeves-McMillan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Customers desire familiar products but also crave distinct, innovative versions.

In simple terms: Customers want novelty within familiarity.

Key Takeaway

Innovate while respecting expectations.

Themes

innovation customer desire product design

Mood

analytical creative

Type

business design

When to use this quote

  • product development
  • branding
  • user testing
  • marketing strategy

Key Concepts

design thinking market trends

Questions to Reflect On

  • How do you gauge customer expectations?
  • What makes a product feel both familiar and fresh?
A Different Perspective

Balancing novelty and familiarity is risky.

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