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In our business we don't mind if a price of a ticket goes…

“In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.” quote by Michael Rapino
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“In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.”

Michael Rapino

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The goal is to fill seats, not to protect ticket prices; volume drives profit.

In simple terms: Fill seats, not protect prices.

Key Takeaway

Focus on maximizing occupancy.

Themes

business strategy pricing customer volume

Mood

pragmatic strategic

Type

business marketing

When to use this quote

  • airline marketing
  • concert promotion
  • theatre ticketing
  • event planning

Key Concepts

Revenue management economies of scale

Questions to Reflect On

  • How can you balance low fares with sustainable margins?
  • What alternative revenue streams can support low‑price models?
A Different Perspective

Low prices may erode perceived value and profitability.

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