Every breakthrough business idea begins with solving a…
“Every breakthrough business idea begins with solving a common problem. The bigger the problem, the bigger the opportunity. I discovered a big one when I took apart an IBM PC. I made two interesting discoveries: The components were all manufactured by other companies, and the system that retailed for $3,000 cost about $600 in parts.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Great businesses start by addressing widespread, significant problems; larger problems create larger market chances.
In simple terms: Solve big, common problems for big opportunities.
Identify and fix a widespread need.
Themes
Mood
Type
When to use this quote
- startup planning
- product development
- cost reduction strategies
Key Concepts
Questions to Reflect On
- What common problem have you ignored?
- How can you measure problem size?
Large problems may be hard to define clearly.